Ultimate Playbook Workshop for
Integrative Health
Business Development
Online course
from Cheng Ruan, MD Founder and CEO of Texas Center for Lifestyle Medicine
New For 2022!

Module 1 - "MBAish"
- Master the psychology of business.
- Creating An Effective Business Map.
- Strategic Innovation and Execution.
- Dominate Unusual But Effective Marketing.
- Creating value before sales.
- Financial and Legal Analytics
- Optimization With Automation.
- How to Build Raving Fan Patients and Employees.
Module 2 - The Dance
- Choose Your Ideal Patient
- How to Pivot Your Passion And Translate To Profit.
- How to Serve Without Being a 24/7 Burnt Out Hero.
- Master Your Risk Reduction From A Lawyer's Point of View.
- End Burnout For You And Your Staff.
Module 3 - ReveNEW
- Master The Revenue Cycle.
- Crack the Code of CPT, ICD, LCD and other "4" letter words.
- How To Negotiage With Insurance Companies.
- How To Create Predictive Analytics In Revenue Cycle.
- How To Bulletproof Your Claim Submissions and Reduce Denials.
- How to Reverse Engineer Your Practice By Already Knowing What You Will Be Paid For Per CPT.
Module 4 - Contact
- Why SCHEDULING is immensely important to lifestyle medicine
- Why your scheduling practices convey intention
- This is the most neglected department with the most important job
- Why scheduling can prevent an unhappy patient encounter
- How to evaluate scheduling technology
Module 5 - Special Operations
- How to Engage Your Team Without Micro Managing
- Avoid Counterintuitive Habits That Cause Ineffective Operations
- How To Be The Top 1%
- Simple tricks To Run Any Size Teams and Create Leaders.
- What is NEVER to be Delegated
- How to Delegate To Strategically Create Leaders in Your Teams At The Same Time
- A Remote Workforce Can Save You Millions.
Module 6 - The Apprentice
- How to leverage students in your practice to help you scale
- Working with Medical Assistant and Allied Health Schools
- Medical Students Can Actually INCREASE Productivity and Fulfillment
- How to Work With Students Training in Allied Health, Pharmacy, Nursing, and Advanced Practitioner Programs
- How To Train A Doctor In Preparation For Partnership.
Module 7 - Clone Yourself
- Automate training your staff.
- How to keep your staff constantly working FOR you and not AGAINST you Through Perpetual Fulfillment In The Workplace
- How to Resolve Conflicts and Create Raving Fan Staff.
- How to Communicate With Difficult Patients and Train Your Staff To Do The Same.
Module 8 - TechKnowledgy
- Fundamentals in Telemedicine
- Legal, Ethics, and Tech
- Set up lighting, sound, and visuals.
- Develop impactful group telemedicine visits to scale
- Surprising best practices for telemedicine technology
Module 9 - Community
- Leveraging Group or Shared Medical Appointments to 10X your profits
- Ethical conduct in group appointments
- Surprising types of group medical appointments
- Consent, patient privacy, and legal group visit considerations
- Return on investment for group visits
- How to prescribe group medical appointments so your patients actually look.

Module 10 - Value Based Marketing
- Unconventional but Effective Marketing
- The best marketing is free
- Never overpay for marketing
- Word of mouth is actually scalable
- How to ask for reviews
- How to ask for referrals
- How to always provide value to consultants to keep patient flow elevated
- Introvert marketing is the best
- How to use outcome measurement as the ultimate marketing tool
- Social Media don’t for 2022 and beyond
- How to master public speaking even for introverts

Module 11 - Put Me In, Coach
- The rise of Health Coaches in Insurance based practices
- Where do health coaches fit in?
- How to create roles for health coaches that is instantly profitable in your practice
- Billing insurance for health coaching
- Best practices in health coach workflow
- How to pre-verify billing for health coaches so you don’t get denied by insurance
- Unique models for health coaching
Module 12 - Real Leaders Serve Their Team
- How effective Leadership propels your team
- Different types of leaders operate differently
- How to spot, reward, and scale leaders in your organization
- How to become a great leader without burning out.
- Organization as a leader.
Don’t wait! Remember, you get what you tolerate.
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