The Doctor’s Guide to Thriving in Integrative Medicine
Secrets to a Successful Business Without Burnout
Life’s too precious to go at it alone.
Pick up the blueprint for starting, scaling, and thriving in the business of integrative medicine and transform the impossible to reality!
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Helping doctors around the world unleash their full potential.
BROUGHT TO YOU BY
THE FOUNDER OF TEXAS CENTER FOR LIFESTYLE MEDICINE
This book will reveal how I developed Texas Center for Lifestyle Medicine and the hard lessons I learned in business, leadership, relationships, and dealing with medical insurance.
- Cheng Ruan, MD
THE WORLD IS WAITING FOR YOU
There is a growing population searching for doctors like you, who are committed to revolutionizing the healthcare system.
My new book is designed specifically for you, the physician leader to:
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Effectively lead and inspire your team without sacrificing your own well-being.
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Build strong, meaningful connections with both patients and team members.
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Establish yourself as a respected influencer in your field.
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Foster a thriving company culture that aligns with your core values.
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Reduce staff turnover by aligning your team with your values.
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Navigate and optimize medical insurance workflows.
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Combat burnout and promote well-being through Mind-Body Medicine techniques.
And much more!
"Dr. Ruan's Book is a must-read for any healthcare professional looking to bring integrative medicine into their practice. His insights and strategies are both practical and effective."
Mark Hyman, MD Head of Strategy and Innovation: Cleveland Clinic Center for Functional Medicine. New York Times Best Selling Author
"Smart, innovative business strategies you definitely didn't learn in medical school from a master at functional medicine. I highly recommend this book!"
Daniel Amen, MD CEO and Founder of Amen Clinics, New York Times Best Selling Author
Dr. Cheng Ruan is a leader in the practice of integrative and functional medicine. His book provides the "how to" in providing extraordinary medicine with his innovative delivery system that results in both healthy patients and healthcare providers"
Jeffery Bland, Ph.D. President, Personalized Lifestyle Medicine Institute. Founder, Institute for Functional Medicine
What's in the book?
Below are some of what you'll get from the book...
BOOK FEATURE
CREATE A WINNING BUSINESS PLAN
Action without a plan is fantasy. Execution with a map is transformative:
- Components of a personalized plan.
- How to identify your passion market
- How to set KPIs to overcome your own weaknesses.
These elements are essential to your business and to your sanity.
BOOK FEATURE
HITTING THE MARK
Understand what it takes to scale a practice and learn valuable lessons of how to pivot.
- Pivot during times of uncertainty
- Plan for the worst, expect the best
- Understand the Who, not How strategy of cloning yourself.
These elements are essential for you to develop as a leader.
BOOK FEATURE
CREATING RAVING FANS
A practice that creates raving fans is a practice that thrives in service. Raving fan patients, referring clinicians, organizations, and staff facilitates growth.
- How your company culture can make or break you
- Align your values with your team
- Create bridges with organizations that share the same values.
This is always the hardest step to scale your business. Understand that this requires development of emotional intelligence and determination.
BOOK FEATURE
OPERATOR TO OWNER
The hardest part of entrepreneurship is going from being an operator in your business to the owner.
- Let go of limiting beliefs that most physicians have in business
- Do less, enjoy more
- Create life balance while watching your business thrive
Transform into your own unicorn company!
HELLO DOCTORS, I'M CHENG RUAN, MD
My goal is to change the way medicine is practiced in the United States by helping doctors develop their own style of practice while understanding business, leadership, spirituality, self-care, and relationship.
After completing my residency in Internal Medicine in 2012, I was driven to tap into my own creativity and break free from the traditional, defensive approach to healthcare. Despite facing challenges and setbacks, I persisted in my pursuit to create a new model of medicine that emphasized education, communication, and connection.
My passion led to the establishment of Texas Center for Lifestyle Medicine, a revolutionary practice that was born from my deep desire to empower individuals to thrive in their health. Even when faced with the brink of bankruptcy, I refused to give up and instead, I found guidance and support from those who believed in me. The success of my practice became a necessity, not an option.
Now, five years later, I am dedicated to advocating for the integration of integrative medicine by lobbying for the creation of CPT codes, programs to help doctors thrive and providing strategic advisorships to medtech companies seeking to adopt technology in their clinical practice to guide their patients.
I wrote this book as a guide and a source of inspiration for the next generation of doctors. It's an invitation to connect with their inner selves, to thrive and to make a difference in the field of integrative medicine.
GET THE BOOK:
The Doctor’s Guide to Thriving in Integrative Medicine
Secrets to a Successful Business Without Burnout
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